The greatest threat to this planet is the climate change that is already beginning. Should this occur in the form feared by scientists and activists, the consequences are irreversible and not only very dangerous for nature. Even here in Europe, the seasons are gradually coming apart and endangering harvests and biodiversity.

As parents we feel responsible for the generations after us and we simply cannot stand idly by and watch how our generation transforms this earth into a desert planet.

Meat consumption is the cause of about 40 % of all greenhouse gases. In addition, he is responsible for clearing valuable rainforest in South America for soy production. The global lobbyism of the meat and dairy industry is preventing any means of clarifying the destructive scale. Politicians are setting the wrong course and trying to play down the danger.

So it is time for us – the people of this society – to start acting responsibly and to set the right course through our consumption.




“Could you look an animal in the eyes and say to it, ‘My appetite is more important than your suffering’?”