The easiest way to find out whether a behavior is ethically justifiable or not is to ask yourself whether you would consider this behavior acceptable if it affected you.

Do we want to live in captivity? Do we want to be seen as an inferior life? Do we want to be kicked, beaten, mutilated and insulted? Do we want to be raped? Do we want to get knocked up against our will? Do we want our babies taken away from us? Would we like to be drugged in a gas chamber for our execution? Do we want our throats slit? Do we want to be skinned alive? …

All this and much more happens to innocent and sentient beings all over the world, every single day.

Over 150 million land animals and 7.3 billion aquatic life forms are killed every single day for the production of meat, dairy products, eggs and fish alone!

If we do not want something like this to be done to us, then we should not do it to any other creature. And we shouldn’t pay anyone to do that either.

We do not need animal products to lead a healthy and happy life. On the contrary – vegan nutrition offers numerous health and ecological advantages for all of us in addition to its ethical significance.

Please don’t look away and inform yourself. It doesn’t hurt, really. And it will incredibly enrich your lives. Whenever you have questions about this topic or need any kind of support, please do not hesitate to write us an email.

Please make the connection – Go vegan!




“The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing.”

(Albert Einstein)